shopping-tool

FUSE Re-design Pitch

FUSE is a video shopping application to connect digital services and consumer behavior. But FUSE lacked a good pitch to convince people how to be able to buy things and watch videos at the same time. I redesigned the cycle of video shopping experience from video experience to shopping experience.

FUSE is a IIT student project by Zhuanyi H, Karolina K, Irene, Wei sun and Yuhsien Liu.
Let’s watch the FUSE project video first:

Problem and solution

In design research, we reviewed the insights and found that users would like to quickly note things in video moment and clearly see details after video ends. It shows users do not want to buy things while watching videos. Therefore, Yuhsien Liu and I redesigned the process as the following:

Concept
Don’t guide people to shop things during video watching. We design a window-shopping behavior to just collect products during videos instead of buying.

1. Make a full video shopping experience
Don’t guide people to shop things during a video. We design a window-shopping behavior to just collect products during a video instead of buying.
FUSE Re-design Cycle-1-1

2. Enjoy product moments for real shopping after a video
It’s time to repeat the moments that users collected. It not only can increase frequency of this video but also can help users confirm their purchase motivation.
FUSE Re-design Cycle-3-1

3. Collections from videos to lifestyle
According to users’ top 10 audience interests on Pinterest, the top 1 interest is about fashion design and collections. Therefore, potential buyers are willing to look for more styles to fit their preferences.
FUSE Re-design Cycle-5

FUSE Re-design Cycle-4

FUSE Re-design members
Interaction designer: Yuhsien Liu
Experience designer: Craig Kuo